UK Pub Sales & Licensed Property Trade Directory  - Microbreweries
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UK Microbreweries: Small Independent Micro Brewers

The microbrewery  term and trend originated in the United Kingdom in the late 1970s to describe the new generation of small breweries which had a focus on producing traditional cask ale. Though originally used to reflect the size of the breweries it gradually came to reflect an alternative 'micro attitude' and approach to brewing of flexibility, adaptability, experimentation and customer service. The microbrewery term and trend spread to the United States in the 1980s where it eventually was used to indicate a small brewery that produces fewer than 15,000 barrels of beer annually.

Micro or craft breweries have adopted a different marketing strategy than large, mass-market breweries, offering products that compete on the basis of quality and diversity, instead of low price and advertising. Their influence has been much greater than their market share (which amounts to only 2% in the UK), indicated by the fact that large commercial breweries have introduced new brands intended to compete for some of the microbrewery market, and when this failed, they have invested in or bought some microbreweries.

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